We always aim to be simple and straight-forward. This is also reflected in our business philosophy.

We have a few key values that shape everything we do – thinking about the range of projects to embark on, our management and advisory style, our long-term goals and aspirations, and how we conduct our day-to-day work and collaboration with you.

1. Data-driven – Whatever we do, it is dictated and driven by data. We believe only in science, real things, and an analytical way of comprehending the world.

2. Sustainable – We believe the human kind will not survive for too long (this also proven by science), unless we radically change and transform our behaviors, supply chains, use of technologies, and even economics.

3. Quality of life – We are here on this planet only once. While we are business-driven, and are motivated primarily by financial returns, we are delighted to explore and drive life styles, objects, solutions, routines, which provide a right balance of life, and improve our quality of life.

4. User-centric – We put users into the focus of our work. Whoever is the user (a user of an enterprise SaaS tool, a market research participant, a kid playing with a tool, a restaurant visitor), we value a viewpoint where she is put in front, into the limelight.

5. Transparent – We are ready to talk about things as they are, and face the real-life facts – negative or positive – as they are. We are transparent – we tell what we really think, we speak up front and directly, and we expect our business counterparts to have the same countering transparency towards us.